Are you getting excited to host your first live event post-pandemic? While it should be like riding a bike, some planners are feeling a bit rusty when it comes to anything but clicking “start meeting” on a Zoom call. Live event production is so different than virtual...
There comes a time for every business to ask themselves the question, “Is my business ready to host its first event?” We live in a day and age where events are looking a little different from ever before. You have more opportunities than ever to choose a style of...
Gamification is a mysterious word as it can mean about a million and one different things. But in the event world, event gamification means activations at your event that have game-like features for your attendees to interact with. It could be a scavenger hunt on-site...
Are your events costing you more than they’re making? Perhaps that was the point, but you’re not seeing the benefit in terms of new relationships either. If you’re struggling to see an impact from your events—whether in the form of a bottom-line increase or greater,...
Events aren’t just a fun way to celebrate. They’re huge revenue drivers and big connection makers. In a day and age where many marketers use up to half their marketing budgets to organize events, it’s key that you understand how to leverage those events for business...
As a professional managing multiple events simultaneously, your brain is constantly going in a million and one directions. How many times have you had an epic activation idea or seen something on site that you know you need to fix for next time, taken a note about it,...
It’s time to embrace hybrid events, guys. And part of embracing hybrid is understanding the do’s and don’ts for your hybrid event during the planning process. With all the little moving pieces that could pose big problems if not planned correctly, it’s important to...
