by Alecia May | Jul 16, 2019 | Business|Events|How Tos, Event Planning, Event Strategy, Events|How Tos|Sponsorship
An event is only as good and as profitable as those you hire to direct, design, and strategize it. Unfortunately, many entrepreneurs have tried and fail to cut-corners by hosting their event solo. Ultimately, this leads to DIY disaster and thousands of dollars lost....
by Alecia May | Mar 13, 2019 | Event Strategy, The Event Experience
A VIP event experience is a great way to market your event and create unique opportunities for those who want them (and pay for them!). Creating a VIP event experience goes beyond anticipating their needs or which services and products they’d reach for....
by Alecia May | Mar 5, 2019 | Entrepreneurship, Event Planning, Event Strategy
Strategizing and planning an event is a multi-tiered process that usually requires a team of experts. In an era of DIY, there are incredible opportunities to develop skills simply through a tutorial or printable cheat sheet. Considering an event can cost your...
by Alecia May | Nov 13, 2018 | Business|Events|How Tos, Business|Events|How Tos|Marketing, Event Planning, Event Strategy, Events|How Tos|Sponsorship
According to the U.S. Bureau of Labor and Statistics, Event Planning is an occupation that has continued to grow since 2012 at a rate much higher than the national average choice of occupation. That means more people want to do what you do. That’s exciting...
by Alecia May | Nov 5, 2018 | Business, Event Planning, Event Strategy, How Tos
The event industry grows by over 1,000 new planners each year. And for every new-comer, there are new ideas, new perspectives, and a new approach. One thing that I have found holds true whether you’ve been creating events or managing an event team for a decade...
by Alecia May | Oct 29, 2018 | Articles, Business|Events|How Tos, Event Strategy, Events|How Tos|Sponsorship, Events|Sponsorship
8 out of 10 event planners, managers, and strategists are overwhelmed by the concept of cold emailing an event sponsor. This to me is mind-blowing! Event sponsorship isn’t easy to obtain but it’s also not that hard either. Sponsorships are a huge part of...
