Event Strategy Archives

3 Ways to Deliver ROI for Your Virtual Event Sponsors

Event ROI (return on investment) has always been a mysterious beast for many companies and event planners. Over half of event professionals surveyed have had difficulty providing event ROI to key stakeholders, like sponsors, in the past. But with more and more events...

The Top 5 Secrets for Successful Virtual Event Sponsorship

It’s no secret that the number of organizations hosting virtual events doubled in the past year. But with everything new comes a learning curve. Many organizations really struggled with translating sponsorship from in-person to virtual event sponsorship! But...

10 Foolproof Ways to Increase Virtual Event Engagement

It’s official, we’ve made it to 2021, friends! Even though we are in a new year with 2020 happily in the rearview mirror, virtual events are officially here to stay with nearly 95% of event professionals investing in virtual events moving forward. And while virtual...

4 Ways to Get Sponsors for Your Virtual Event

The event industry’s shift to embrace virtual events came with a lot of change for planners and corporations. One of the major concerns many had was how do we capture sponsors for virtual events? Will we be able to hit our revenue goals with this new model? Many event...

How Much Does a Virtual Event Actually Cost?

If my team had to choose our million-dollar question for the year of 2020, it would hands down be, “how much does a virtual event cost?”. While organizations across the country have embraced virtual events as a part of their business strategy, there is still a lot of...

How to Hire For a Profitable Event (and what it costs if you don’t)

An event is only as good and as profitable as those you hire to direct, design, and strategize it. Unfortunately, many entrepreneurs have tried and fail to cut-corners by hosting their event solo. Ultimately, this leads to DIY disaster and thousands of dollars lost....