Event Strategy Archives

Step-by-Step Guide to Defining a Target Audience for Your Event Business + How to Go After Their Business

by Eventistry by Alecia | Oct 13, 2021 | Articles, Business, Entrepreneurship, Event Planning, Event Strategy

In any successful business, the first thing you need to get your company off the ground is a defined target audience. Whether you’re just starting your event planning business or you’re pivoting to virtual or hybrid event production, you’re going to need to start...

Do You Need to Raise Your Event Business Rates to Make More Money Post-Pandemic? Here’s How to Decide.

by Eventistry by Alecia | Oct 5, 2021 | Articles, Entrepreneurship, Event Planning, Event Strategy, Events, How Tos, Hybrid Events, Virtual Events

Owning an event planning business can be a lot. There are so many moving pieces! From the backend and managing your team to producing flawless events that keep clients coming back time and time again—it’s neverending. Add a pandemic to the mix and you’ve...

Want to Design a 6-Figure Event Strategy? Start Here.

by Eventistry by Alecia | Sep 30, 2021 | Articles, Entrepreneurship, Event Planning, Event Strategy, Hybrid Events, The Event Experience, Virtual Events

We’re navigating a new world of events with truly limitless opportunities. How exciting is that? While the pandemic shut down live events as we knew them, it opened an entirely new world for those looking to host events—virtual events. And now, hybrid events as over...

Hybrid Events Are Coming in Hot… Here Are 10 Ways to Make Yours Successful

Our world has undergone a pivotal shift this past year in many ways. In the world of events, virtual has reigned supreme this past year and that’s not going anywhere. But just as many companies are starting to bring in hybrid work settings, hybrid events are on the...

Virtual and Hybrid Events: What’s the Difference & Which is Right for Your Business?

Now that the world is opening up post-pandemic, more and more companies are looking towards the future of their event strategies. One of the major questions that continues to be asked of our EBA team is, “What is the difference between virtual events and hybrid...

Maximize Your Hybrid Events with Effective Hybrid Event Marketing

Nearly 70% of event professionals are sharing that their reason for adding hybrid events to their strategy is to attract more attendees. So, if that’s your reason, too, how are you going to get literal and virtual butts in seats? The answer is effective hybrid event...