When clients have conversations with our planners, the number one question they ask recently is, “Should I host a live event or hybrid event?” While we love any event format, for your event strategy to provide the ROI you want, you do have to be intentional about...
If you’re spending your hard-earned money on something, what do you check? You look at reviews, star ratings, product user experiences. Now, think about your event sponsors. If they’re investing their hard-earned money, why would they do that without proof that their...
It's no secret that COVID cases are on the rise again across the globe. Therefore, many companies are continuing to focus their energy on planning virtual events. There is still one consistent struggle for many though. It is how to plan engaging networking at virtual...
Five years ago, heck two years ago, event planning was a little simpler. You chose your event goals, selected a location, picked the best property to host, and marketed it to capture your attendee’s attention. But post-pandemic, diverse event strategies that...
It’s official, friends. In-person events are making their comeback. And while we love virtual, hybrid, and in-person hold a special place in our hearts at EBA too. That’s how we started way back in the day! Northstar Meetings Group reported that global hotel group...
Event planners want to do it all. It’s in our nature to have control. But sometimes, the key to success is enlisting a little help and trusting others to provide the support you need. I know, I know, “outsourcing” is a dirty word for many Type A planners—I get it, I...
Not to start on a “grim” note, but let’s get this straight, and we don’t mean it in a bad way—the event industry will never be the same. It is forever changed after the year and a half we’ve just collectively experienced. The industry we love has been propelled into a...
