How to Hire For a Profitable Event (and what it costs if you don’t)
An event is only as good and as profitable as those you hire to direct, design, and strategize it. Unfortunately, many entrepreneurs have tried and fail to cut-corners by hosting their event solo. Ultimately, this leads to DIY disaster and thousands of dollars lost....
read more
10 Tips on Creating a VIP Event Experience
A VIP event experience is a great way to market your event and create unique opportunities for those who want them (and pay for them!). Creating a VIP event experience goes beyond anticipating their needs or which services and products they'd reach for. It's about...
read more
Harness the Power of a Professional Event Planner (Avoid DIY Disaster!)
Strategizing and planning an event is a multi-tiered process that usually requires a team of experts. In an era of DIY, there are incredible opportunities to develop skills simply through a tutorial or printable cheat sheet. Considering an event can cost your...
read more
Event Sponsorship Strategy for Beginners
We're only a couple months into the year, how are you doing with your career goals? Whether you're an event planner, manager, or business owner seeking brand expansion by hosting an event, you HAVE to know about event sponsorship and its value. As much as I want...
read more
Behind the Scenes Strategy of a Profitable Event
Every year you evaluate your business goals and ask yourself —what more can I do? Is this the year you’d like to build brand trust, create exposure and expand your influence? Hosting an event sets you apart from the competition. Live events make multi-level strides in...
read more
The Ultimate Guide to Being a Competitive Event Planner
According to the U.S. Bureau of Labor and Statistics, Event Planning is an occupation that has continued to grow since 2012 at a rate much higher than the national average choice of occupation. That means more people want to do what you do. That's exciting because...
read more
Top 4 Tools to Help Master Your Event Business
The event industry grows by over 1,000 new planners each year. And for every new-comer, there are new ideas, new perspectives, and a new approach. One thing that I have found holds true whether you've been creating events or managing an event team for a decade or for...
read more
