Growing a business is hard work. But with the invention of the world wide web, we at least have access to tons of free tools to help us reach that next level. As of just a few years ago, 97% of Fortune 500 companies relied on social media to grow their business. Are you doing the same? If you aren’t you’re probably missing out on some major opportunities for your event business. So, today we’re going to give you all the tips and tricks you need to use social media to grow your events business.
Our favorites at Eventistry by Alecia are Instagram and Clubhouse if we had to choose. But other event planners are promoting their event business on TikTok, Facebook, Twitter, and more. Today, we’re going to give you a brief overview of the top trending platforms for event businesses right now: Instagram, Clubhouse, and TikTok. Since event planning is so visual, Instagram and TikTok are great. And Clubhouse is the ideal exclusive platform to get great clients by sharing your knowledge.
Ready to take some notes and put these actionable tips into practice to use social media to grow your events business?
Why You Need Social Media to Grow Your Events Business
Before we dive into the nitty-gritty details of getting started with social media, let’s talk about why you need it.
Marketing your event business can be expensive. If you’re just getting started and don’t have a huge marketing budget, social media is an affordable way to get started as it’s free to create a profile! The only cost associated is if you hire someone to help you with strategy or design or run paid advertising to boost your business.
It helps you reach your target audience seamlessly.
Social media provides all the tools necessary to reach your exact target audience. When you’re ready to grow, iron out your target audience and get to work! You can put those demographics into your targeted promotions, incorporate hashtags that group uses, etc. This way the people you want to see your content see it!
It provides helpful analytics for easy growth.
Social media post analytics will show you exactly what type of content your audience is engaging with. This way, you’re not spending time spinning your wheels to see what works. You’ll have all the data at your fingertips which will help you create your marketing strategy moving forward.
Using Instagram to Grow Your Events Business
Instagram is the way many people share an inside look at their daily lives. People that are hiring you to plan your events want to know who you are and see what you’re capable of. By posting behind-the-scenes looks at your event planning process and little snippets of who you are—as both an individual and a professional—your followers will get to know you. How many of you follow someone you’ve never met on Instagram, but you feel like you’re besties? It happens! This is what you want for your business. You should post on Instagram at least once a day, whether that’s a story, a reel, or a post, to gain followers and engagement.
What you share will hopefully spark them to book a consultation and feed your marketing pipeline with minimal time invested. Since you’re just taking them along on what you have to do daily via stories, reels, or round-up static posts, it’s just filming what you do on the daily which means you don’t have to invest a done of extra time! One other way to do a lot of content at once is to batch produce. Plan one day or event where you’ll capture everything. Then, post sporadically as your content calendar dictates!
Using Clubhouse to Grow Your Events Business
Clubhouse gives you a platform to connect with individuals who need your expertise and want to learn from you. It’s one of our EBA favorites right now. The number of leads we’ve gotten from doing weekly event sponsorship chats is seriously crazy—it works! If you’re on Clubhouse come hang out with Alecia, @AleciaMay. You can hop on other group Clubhouse chats and provide your thoughts or start your own room with other thought leaders and partners in your space. It’s a perfect way to establish yourself as a top expert in your space. Once people connect with you, they’ll reach out via direct message or share your website on your profile so they can submit an RFP!
We also shared an entire blog on how to use Clubhouse to level up your virtual and hybrid events too, check it out!
Using TikTok to Grow Your Events Business
TikTok is a video-based platform where individuals can soak up short, fun videos—many with tips and tricks. While TikTok has officially been around since 2016, the pandemic is really when the TikTok boom happened and now everyone heads there when they need a few minutes to disconnect and find tips and tricks for daily life.
Make TikTok videos with event planning tips and tricks that only an expert like you would know. It’s a perfect place to start getting your name out there and attracting other planners who need your help! Be sure to use the right hashtags and follow other planners and suppliers to create the right organic traffic to your videos.
Need Help Using Social Media to Grow Your Events Business? Alecia Can Help with 1-on-1 Event Business Coaching.
If this is all sounding like a foreign language, don’t worry—everyone starts out feeling that way. Growing your events business can be difficult but learning from those who have done it successfully is a perfect place to start. For a limited time, our Founder & CEO, Alecia May will be offering 1-on-1 Event Business Coaching to help event business owners level up. She’s both a marketing and events guru and can absolutely help you translate the language of social media to grow your events business. Ready to see if it’s a good fit for you? Sign up for a consultation today to see if 1-on-1 coaching with Alecia could work for you!