Eventistry By Alecia is the leading expert in Event Coaching, Strategy + Sponsorship.

Our coaching sessions will talk you through all the things you didn’t know you needed and set you up for a lifetime of successful events with just ONE investment.

If your business runs frequent or annual events, how much money are you spending year after year, hiring yet another event planner to take care of the details for you?

Wouldn’t you rather put that budget back into your event or better yet, into your own pocket? We give you the tools you need to successfully manage your own events. We give you an in-depth blueprint you can use over and over again that covers everything from sponsorship to tear down.

Does your business have a team to handle events?

Send one representative and take the learnings back to your entire team. We deliver the tools you need to create consistent successful events yourself without constantly relying on someone else.

Raise your hand if:

  • You’ve struggled to map out your event because you just don’t know where to start
  • You’ve bookmarked dozens of possible event venues but have been frustrated by trying to get quotes and capacities
  • You’re just not sure if your event branding and messaging are clear
  • You can’t figure out why your event tickets aren’t selling
  • You know your event is going to be awesome but you need help getting other people to jump on board
  • You just don’t have enough time to get everything done!

It’s OK.

Planning a successful event is overwhelming, to say the least.

But that’s why you’re here.

Your event will have the kind of energy that you’ve been craving to create but just didn’t know how.

Until now. 

One of the best investments you can make in your business is to invest in yourself. If your business runs (or wants to run) events, you can save yourself time, money and a lot of headaches by learning some of the most important aspects of event planning.

Simply put, we’ll cover everything from you need to know to create the best events your business has ever seen. Coaching from Alecia will give you tons of insider secrets, tips and tricks, and even some cheat sheets to fast-track your event planning so you can start filling up those seats and be well on your way to pulling in six-figure weekends.

Event Coaching for Entrepreneurs

Alecia’s coaching sessions ensure you have the confidence and clarity to launch, profit and acquire sponsorships for your next event.


I will help you TURN AN IDEA INTO REALITY and turn fear into confidence and SUCCESS.

It is my absolute mission in life to help you step into that spotlight and shine a light on your message. Why? Because we need you. We need you to teach us, support us, expand us, heal us and believe in us. Without events allowing you the opportunity to do this, we are missing the vital lifeline that connects us to life-changing possibilities.

Event Strategy

Imagine having everything planned and strategized for you. During our Coaching calls, we will develop a clear action plan for your event, seminar, workshop, conference, retreat or mastermind.


Don’t have attorney prepared contracts? Not a problem. Because our Coaching comes with attorney prepared contracts, so you are one step closer (and not wasting time or energy!) trying to create one yourself.

Keeping On Track

I’m all about setting goals, budgets, and timelines. It sounds super boring and tedious, I know, but it’s totally necessary. I’ll keep us on track during our coaching calls, so you are able to see the light at the end of the tunnel! 


Smart, sophisticated branding will make all the difference at your event. I’m not just talking about making sure that your logo is placed correctly on the programs…I give every aspect of your event (graphics, florals, catering, gift bags, you name it!) the white glove inspection to make sure that your core branding and key messaging are seamlessly integrated and communicated. Say buh-bye to tacky over-the-topness and mixed messages!

Marketing your Event

How to Market your Event successfully? What do you need in order to fill a room? Is it best to create FB ads for your event? Each event is unique and has unique parts to the process. Together we will be able to create an Event Marketing Plan (and stick to it) for your Event.

Social Media

It’s no secret that keeping up an active and interesting social media presence can practically be a full-time job in and of itself. But don’t sweat it. My team and I have this down to a science and we’ll put together a savvy strategy, create awesome content, and even take over your social channels to get people buzzing about your event.

Event Copywriting

You know what one of the first things potential attendees do when they hear about an event? They check out the website to get all of the details and suss out the vibe. And all it takes is a bad landing page to lose someone’s interest. Let’s make sure all of the copy for your event, from the event page to additional materials, aligns with your voice, brand, and vibe, and really speaks to your target demo.


One of the most important parts of any event and quite possibly also the most intimidating. We will create a plan that targets the best long-term partnerships and sponsorships that could grow your events into the next stage.

The Upsell / VIP Offer

What will make attendees want more? We will brainstorm and develop a high level upsell offer and create a VIP experience for your attendees. Need help with your ticket pricing? I have you covered from everything from A-Z.

Ready to be Coached by an Expert?