In this episode, I am joined by marketing consultant Dr. Destini Copp who has over 25 years of experience in marketing and online education.
We discuss:
-Destini’s story: who she is and how she got to where she is today.
-One tip for the first step in creating an online course: Co-create them with your ideal customer! Find 10 ideal customers and co-create it with them. Drip out the content, get feedback, and make changes as necessary. This is a valuable asset to your business that you can use over and over again.
-How online courses add to your business and increase the value of your event.
-Destini talks through a few scenarios that can help you choose a good timeline because everyone is different.
-What kind of content does Destini reccommend if doing an event with an online course.
-How to fill the course (or group program) and Destini’s tips.
-Remember to talk to your ideal customer, keeping their pain points and how you can serve them in mind.
-Pricing: Destini’s Top Tip is to Understand your revenue goals. How many clients do you need to keep your business sustainable? Find the value of your customers, they will pay for results. Using their value will help you determine if you can invest in marketing.
-Use Facebook and Instagram to grow your email list.
-Destini’s advice for someone who has a fear of marketing? Turn your obstacles into strategy. If you’re worried about something, use it to your advantage by taking action. Writing down your fears will help with this.
-One last thought: Look at your entire product/service portfolio. How can you best help your ideal customers?
Dr. Destini Copp can be found at her website, https://destinicopp.com/ and in her Facebook group, Course Creators Room. Dr. Destini Copp is a marketing consultant with more than 25 years of experience in marketing and online education. A multi-passionate entrepreneur, she makes it her mission to help coaches, consultants and experts succeed in online marketing and growing their online course business.
A lil bit about me, Alecia May:
I’m an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.
It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.
I’m the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I’ve got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.
Visit my website: www.eventistrybyalecia.com
