One of the best investments you can make for your business and brand starts with you.

Yes, you can hire a professional event planner (otherwise I wouldn’t be here) but there’s tons of value in learning how to plan and strategize your own events. After all, no one knows what you want or need better than you, right?

I’ve taken the knowledge accumulated over a decade-plus career in event planning and put it all onto paper (well, screen) for other womenpreneurs like yourself. Whether you’re starting from square one and want to know the basics of event planning or want to up your skills in more complex areas like marketing strategies and sponsorship sales, I’ve got you covered.

These courses will give you tons of insider secrets, tips and tricks, and even some cheat sheets to fast-track your event planning so you can start filling up those seats and be well on your way to pulling in six-figure weekends.

Become your own brand master and start hosting events that bring your dream clients through the door!


By the way,  just so you know…There’s absolutely nothing wrong with asking for help when you just have too much on your plate. One important lesson I’ve learned throughout my years in the biz is that the benefits of outsourcing almost always win out over the costs, so if you need an extra hand in planning your next event, I’m here for you.

Even Wonder Woman needs backup every now and then.

KATHY DURFEE - CEO, Entrepreneur of TechHouse

Alecia is a great asset to our marketing efforts, event planning needs and I highly recommend her for anyone wanting to bring their business to the next level!

PAM GRANOFF - Director, The Lab

Alecia was great! She brought fresh-thinking to the table, helped us shape our Social Media Strategy and get the right audience at our events. With her help we were able to dramatically increase our event attendances, which were big successes.  We plan to continue our work with Alecia.  If you are looking for an Event Marketing Expert and someone who can bring the right audience you need for an event, I highly recommend working with Alecia!

ORGENA ROSE - Producer, TV Host, Vocalist, Composer, Speaker, Award Winning Voice Expert

Alecia has been a phenomenal asset to my business! She hit the ground running and within 1 week I had results. She continually looks for ways to uplevel and increase my brand and visibility and then takes the steps necessary to implement them. She has brought a wonderful energy and vitality to the team and I look forward to seeing what she does in the future!

LISA O’BRIEN - CEO, Lifeyum, Coach & Inspirational Thought Leader

Alecia is a true professional. She is a details and quality-minded person. I especially appreciated her passion and positive attitude!

Angela Brown - Stylistic Visionary & Founder, Five Star Luxestyle & Design

Within the first four minutes of my conversation with Alecia she had 3 of the most perfect locations in mind for an Iconic VIP Luxestyle™ Day in Miami! Prior to speaking with her, I was all over the place and in complete panic mode. Alecia not only advised me on venue options but she also suggested local activities and restaurants. She was genuinely concerned and just as excited as I was about the success of my event. I was truly impressed with her attention to detail to ensure that the look and feel of the venue were in line with my brand! Thank you, Alecia!!

Corallina Bisognano - Entrepreneur & Mindset Coach, Deliciously Rich Living

Alecia is incredibly insightful, knowledgeable, and intuitive. She is excellent at sussing out the best places that can hold retreats for my mission as a Transformational coach. Her upbeat, can-do attitude makes working with her easy breezy, and I feel very confident that my events go exactly as planned. Thank you Alecia!

Jennifer Jayde - Dream Business Coach + Mentor

Alecia is such a gem!! When myself and two colleagues of mine were inspired to create a joint retreat for our tribes, we had NO idea where to begin...but a friend recommended Alecia and after one conversation with her, we KNEW she was the key to making our retreat exactly what we dreamed it to be. Since then she has been amazing at researching the venues we desire, and bringing up all the key points we likely would have overlooked. Alecia is clearly brilliant at what she does, and I look forward to working with her more!

KATHY DURFEE - CEO, Entrepreneur of TechHouse

Alecia is a great asset to our marketing efforts, event planning needs and I highly recommend her for anyone wanting to bring their business to the next level!

PAM GRANOFF - Director, The Lab

Alecia was great! She brought fresh-thinking to the table, helped us shape our Social Media Strategy and get the right audience at our events. With her help we were able to dramatically increase our event attendances, which were big successes.  We plan to continue our work with Alecia.  If you are looking for an Event Marketing Expert and someone who can bring the right audience you need for an event, I highly recommend working with Alecia!

ORGENA ROSE - Producer, TV Host, Vocalist, Composer, Speaker, Award Winning Voice Expert

Alecia has been a phenomenal asset to my business! She hit the ground running and within 1 week I had results. She continually looks for ways to uplevel and increase my brand and visibility and then takes the steps necessary to implement them. She has brought a wonderful energy and vitality to the team and I look forward to seeing what she does in the future!

LISA O’BRIEN - CEO, Lifeyum, Coach & Inspirational Thought Leader

Alecia is a true professional. She is a details and quality-minded person. I especially appreciated her passion and positive attitude!

Angela Brown - Stylistic Visionary & Founder, Five Star Luxestyle & Design

Within the first four minutes of my conversation with Alecia she had 3 of the most perfect locations in mind for an Iconic VIP Luxestyle™ Day in Miami! Prior to speaking with her, I was all over the place and in complete panic mode. Alecia not only advised me on venue options but she also suggested local activities and restaurants. She was genuinely concerned and just as excited as I was about the success of my event. I was truly impressed with her attention to detail to ensure that the look and feel of the venue were in line with my brand! Thank you, Alecia!!

Corallina Bisognano - Entrepreneur & Mindset Coach, Deliciously Rich Living

Alecia is incredibly insightful, knowledgeable, and intuitive. She is excellent at sussing out the best places that can hold retreats for my mission as a Transformational coach. Her upbeat, can-do attitude makes working with her easy breezy, and I feel very confident that my events go exactly as planned. Thank you Alecia!

Jennifer Jayde - Dream Business Coach + Mentor

Alecia is such a gem!! When myself and two colleagues of mine were inspired to create a joint retreat for our tribes, we had NO idea where to begin...but a friend recommended Alecia and after one conversation with her, we KNEW she was the key to making our retreat exactly what we dreamed it to be. Since then she has been amazing at researching the venues we desire, and bringing up all the key points we likely would have overlooked. Alecia is clearly brilliant at what she does, and I look forward to working with her more!

KATHY DURFEE - CEO, Entrepreneur of TechHouse

Alecia is a great asset to our marketing efforts, event planning needs and I highly recommend her for anyone wanting to bring their business to the next level!

PAM GRANOFF - Director, The Lab

Alecia was great! She brought fresh-thinking to the table, helped us shape our Social Media Strategy and get the right audience at our events. With her help we were able to dramatically increase our event attendances, which were big successes.  We plan to continue our work with Alecia.  If you are looking for an Event Marketing Expert and someone who can bring the right audience you need for an event, I highly recommend working with Alecia!

ORGENA ROSE - Producer, TV Host, Vocalist, Composer, Speaker, Award Winning Voice Expert

Alecia has been a phenomenal asset to my business! She hit the ground running and within 1 week I had results. She continually looks for ways to uplevel and increase my brand and visibility and then takes the steps necessary to implement them. She has brought a wonderful energy and vitality to the team and I look forward to seeing what she does in the future!

LISA O’BRIEN - CEO, Lifeyum, Coach & Inspirational Thought Leader

Alecia is a true professional. She is a details and quality-minded person. I especially appreciated her passion and positive attitude!

Angela Brown - Stylistic Visionary & Founder, Five Star Luxestyle & Design

Within the first four minutes of my conversation with Alecia she had 3 of the most perfect locations in mind for an Iconic VIP Luxestyle™ Day in Miami! Prior to speaking with her, I was all over the place and in complete panic mode. Alecia not only advised me on venue options but she also suggested local activities and restaurants. She was genuinely concerned and just as excited as I was about the success of my event. I was truly impressed with her attention to detail to ensure that the look and feel of the venue were in line with my brand! Thank you, Alecia!!

Corallina Bisognano - Entrepreneur & Mindset Coach, Deliciously Rich Living

Alecia is incredibly insightful, knowledgeable, and intuitive. She is excellent at sussing out the best places that can hold retreats for my mission as a Transformational coach. Her upbeat, can-do attitude makes working with her easy breezy, and I feel very confident that my events go exactly as planned. Thank you Alecia!

Jennifer Jayde - Dream Business Coach + Mentor

Alecia is such a gem!! When myself and two colleagues of mine were inspired to create a joint retreat for our tribes, we had NO idea where to begin...but a friend recommended Alecia and after one conversation with her, we KNEW she was the key to making our retreat exactly what we dreamed it to be. Since then she has been amazing at researching the venues we desire, and bringing up all the key points we likely would have overlooked. Alecia is clearly brilliant at what she does, and I look forward to working with her more!

Linda Enoh - Empowerment Coach

Waw! I was very impressed by this course. It has everything you need to market your event with confidence. The lessons are really thorough and help us anticipate and think about some of the things I might easily overlook when planning my retreat.
 
You can tell that Alecia has remarkable knowledge in event planning (both the practical planning side as well as the business side, which is a big plus!). I appreciate the fact that she uses real past events as examples. Her forms, worksheets, and scripts are lifesavers!   This makes the course very hands-on. They are going straight to my event folder.
 
I loved that Alecia even addressed how to deal with possible objections. After completing this course I feel confident and ready to market my upcoming event!

Current Offerings

How to Market your Event Like a Boss Lady

This simple but comprehensive event marketing course gives you the lowdown on the actions you need to take to get butts in those seats, from getting to know your target audience to how to get your event in front of as many eyes as possible.

The best thing about this course? It’ll show you how to work with you’ve got and make the most out of your event marketing efforts.

$297 | Online Course | 4 Modules

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Event Planning for Women Entrepreneurs

You’re the boss of your business so why shouldn’t you be a total boss at planning your events? And as a woman entrepreneur who has worked to get to where you are, your events should match your awesome and successful vibe.

So if you’re ready to take your event planning to the next level, check out this course where you can get an in-depth look at the what’s, why’s, and how’s of successful event planning.

$197 | Online Course | 4 Modules

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Savvy Sponsorship Sales Strategy

The word “sales” has the ability to instill fear and wariness into even the bravest of souls, especially when it goes hand and hand with asking for sponsorship.

Jampacked with lessons, worksheets, and bonus material, you’ll learn how to sell smarter (not harder) and get step-by-step guidance on everything from creating prospect lists and sales pipelines to putting together enticing sponsorship packages.

$497 | Online Course | 4 Modules

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Contact Me

Have questions? Realized you’re juggling one too many plates with your event and need help before everything comes crashing down? Let me know!

Remember, the only stupid question is the question that is never asked.

LET'S CHAT