With the rise of social media, it’s no secret that how we’re able to market our products, services, and events has changed. But many don’t realize the impact that influencer marketing can have on their event success. Did you know that nearly half of internet users rely on influencer recommendations…
You better believe that when an event planner channels their passion to produce an event that means something to them personally, it’s going to be damn good. And that came alive with Eventistry by Alecia’s recent curly-hair conference, CurlyCon. For years, EBA’s Founder, Alecia May, searched far and wide for…
While events are coming back, it’s more slowly than surely in many cases. As a result, you can’t expect to have the same attendance goals as in 2019 or earlier. Even huge events that nearly market themselves are struggling with attendance this year. For example, SXSW had about 20% fewer…
Being a speaker at a conference or event is an exciting responsibility. But whether you’re a professional motivational speaker or a subject matter expert sharing your expertise, your next speaking commitment may look a little different. You guessed it; we’re talking about hybrid events. When you start speaking to two…
Our world has undergone many changes in the past decade. One of the most important is the need for acceptance, empathy, and inclusivity! This should extend to your event strategy as well. But it should not be a simple checklist. It must be intentional, well thought out, and spark meaningful…
You’ve probably been hearing the word NFT a lot in the news, podcasts, and social media these days. And if you’re like many, you’re probably still scratching your head and asking yourself, “Uh, what the heck is that?” While they are absolutely just as confusing as any other new technology…
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