Growing a business is hard work. But with the invention of the world wide web, we at least have access to tons of free tools to help us reach that next level. As of just a few years ago, 97% of Fortune 500 companies relied on social media to grow…
In any successful business, the first thing you need to get your company off the ground is a defined target audience. Whether you’re just starting your event planning business or you’re pivoting to virtual or hybrid event production, you’re going to need to start defining a target audience for your…
Owning an event planning business can be a lot. There are so many moving pieces! From the backend and managing your team to producing flawless events that keep clients coming back time and time again—it’s neverending. Add a pandemic to the mix and you’ve got yourself a whole new layer…
We’re navigating a new world of events with truly limitless opportunities. How exciting is that? While the pandemic shut down live events as we knew them, it opened an entirely new world for those looking to host events—virtual events. And now, hybrid events as over 70% of companies start to…
Ah, the wonderful world of hybrid events! Have you gone down that rabbit hole yet? With nearly 60% of event organizers and marketers sharing that hybrid events will make up most of their 2021 events, we wouldn’t be surprised if you have! Many questions our team is getting right now…
Our world has undergone a pivotal shift this past year in many ways. In the world of events, virtual has reigned supreme this past year and that’s not going anywhere. But just as many companies are starting to bring in hybrid work settings, hybrid events are on the rise as…
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