by Alecia May | Mar 5, 2019 | Entrepreneurship, Event Planning, Event Strategy
Strategizing and planning an event is a multi-tiered process that usually requires a team of experts. In an era of DIY, there are incredible opportunities to develop skills simply through a tutorial or printable cheat sheet. Considering an event can cost your...
by Alecia May | Nov 13, 2018 | Business|Events|How Tos, Business|Events|How Tos|Marketing, Event Planning, Event Strategy, Events|How Tos|Sponsorship
According to the U.S. Bureau of Labor and Statistics, Event Planning is an occupation that has continued to grow since 2012 at a rate much higher than the national average choice of occupation. That means more people want to do what you do. That’s exciting...
by Alecia May | Nov 5, 2018 | Business, Event Planning, Event Strategy, How Tos
The event industry grows by over 1,000 new planners each year. And for every new-comer, there are new ideas, new perspectives, and a new approach. One thing that I have found holds true whether you’ve been creating events or managing an event team for a decade...
by Alecia May | Oct 29, 2018 | Articles, Business|Events|How Tos, Event Strategy, Events|How Tos|Sponsorship, Events|Sponsorship
8 out of 10 event planners, managers, and strategists are overwhelmed by the concept of cold emailing an event sponsor. This to me is mind-blowing! Event sponsorship isn’t easy to obtain but it’s also not that hard either. Sponsorships are a huge part of...
by Alecia May | Sep 26, 2018 | Articles|Business|Events|Marketing, Event Planning, Event Strategy, Events|How Tos|Marketing|Social Media, Marketing, Social Media, Webinar
Event marketing is often focused on getting butts into seats and selling out event tickets ASAP. It’s important to have a good turnout the night of an event, but what’s the good in having a bunch of attendees who will forget all about your brand once the...
